If you’re a regular user of Amazon Giveaways, you’ve probably noticed that they are constantly evolving. Sometimes the changes are great from a participant’s standpoint, and other times they seemingly hurt your overall odds of winning. Recently, Amazon made some fairly drastic changes, which I’ll discuss here.
No More Drawings (8/27/18)
I published this post a couple of weeks ago, and even more has changed since then. In addition to what you’ll read below, Amazon has also gotten rid of drawings, leaving only nth entry type giveaways. This was really an unexpected (and unpleasant) change. Even Amazon has primarily used drawings when running its own giveaways, so I wouldn’t have imagined they’d disappear. This new model seems to be geared toward mass participation, which has been evident for high value prizes.
No More Random Winner Giveaways
The biggest change you’ll see is that random winner giveaways have disappeared entirely. Whereas you previously saw giveaways with a one in 3,000 chance of winning, for example, you will now see only those where the 3,000th entrant is the winner. While it could be argued that the odds of winning the latter are actually greater, the general consensus among those that have sent me messages is that “Lucky Number Instant Win” giveaways aren’t nearly as fun. It used to be that you could click on a giveaway just moments after it started and, if you were lucky, win a great prize without thousands of others needing to invest their time first. I believe that feeling of time wasted and being a stepping stone for the actual winner is what makes this type of giveaway less desirable.
Lower Odds of Winning
Another change you may have noticed is that giveaways with really great odds of winning, such as one in 25 or even one in three, no longer exist. Now the minimum winning entrant number appears to be 100. What’s more, the giveaway sponsor cannot directly decide what the odds of winning will be. Instead, the sponsor chooses from three predefined values based on the value of the prize: the higher the value, the higher the minimum number of entrants. For example, a prize worth $80 will require at least 5,200 entrants, while one worth $450 will require at least 39,000 entrants.
Why the Change?
It’s hard to say what prompted Amazon to make these changes. My assumption, however, is that the goal is to disperse the winnings among a larger user base, as well as increase the overall visibility of giveaways and prizes. Giveaways that last only a few minutes or result in prizes being awarded to a small subset of users might not be what’s best for Amazon or giveaway sponsors. Of course, sponsors always had control over how prizes were awarded, but uniformity might streamline things for Amazon. In summary, your guess is as good as mine.
Several months ago, Amazon simplified giveaway requirements, getting rid of polls, Twitter follows and Tweets. At the time, I thought this might result in a smaller number of giveaways because really anyone could use these methods to build an audience. However, the number of active giveaways has continued to grow. Additionally, Amazon itself utilized giveaways heavily to promote Prime Day, which resulted in more users seeking giveaways. It’s no longer uncommon to see a giveaway requiring over 10,000 entrants to end within a few hours when it’s a prize people want. At this point, this evolution of giveaways may have plateaued, but I guess only time will tell.
I’m working on a few ideas to keep things fun on Giveaway.City, and I hope to test them out soon!
What do you think of the changes? Let me know in the comments.